Prospecting
How to find and reach B2B decision-makers in Finland, Sweden and Estonia.
Prospecting
B2B lead generation: start with your target audience, not a contact list
A contact list alone does not generate B2B leads. Learn how to define the right target audiences for sales and turn selected decision-maker contacts into conversations with sales potential.
Prospecting
How to Build a B2B Prospect List from Scratch
A sales-ready B2B prospect list starts with a clear target audience and the right decision-maker roles. Follow these steps to narrow down companies, select contacts and prepare your list for initial outreach.
Prospecting
How to Identify and Choose the Right B2B Decision-Maker
The right B2B decision-maker is not always the CEO. Learn to distinguish between the problem owner, budget approver, user and technical evaluator—and choose the right person to contact first.
Prospecting
How Many Contacts Does Your Sales Pipeline Really Need?
Work out how many contacts your sales pipeline needs from your sales target and company-level conversion rates. Here’s how to calculate the companies and people you need to reach, and match your outreach to your sales team’s capacity.