Why switch from Profinder

A Profinder alternative for Finnish B2B decision-maker lists

Named decision-makers with work emails checked within the past three months — from €49 a month, with no onboarding fee or mandatory annual contract. Profinder's public B2B pricing starts at €3,540 a year plus €500 for setup and training. Compare on your own target group with the free trial.

Free 50-contact trial, no credit card required. Preview the results before you buy.

Contact data no older than 3 months

Our quality rule requires an export-eligible email address to have been observed in its source within the past three months. See the data-quality page for the current check result and its scope.

Direct work emails for named contacts

Known consumer domains and shared company mailboxes such as info@ and sales@ are excluded before data reaches the customer.

Keywords reveal what a company does

Target products, services and specialisms—often more precisely than with an official industry code or a single technology signal.

NordicContacts or Profinder for sales prospecting?

The biggest difference is not the number of filters. It is what a usable list costs — and how fresh the contacts are when it arrives.

Contact freshness

NordicContacts

Every contact offered for export has been observed in a source within the past three months — and the audit result is published openly on the data-quality page.

Profinder

No comparable freshness rule is stated in the public price list. Confirm how current the contacts on your list are before a campaign.

Email quality

NordicContacts

Direct work emails for named contacts. Known consumer domains and shared company mailboxes such as info@ and sales@ are excluded before data reaches you.

Profinder

Check whether the addresses are direct work emails or shared and personal mailboxes — and how recently they were confirmed — before email outreach.

Company targeting

NordicContacts

Keyword classification describes what a company actually does, sells and specialises in — alongside its official industry.

Profinder

The public price list includes company and decision-maker data and technology-based targeting, which shows which systems a company uses rather than what it sells.

Price

NordicContacts

Starter €49/month, 500 contacts; Pro €79/month, 1,000 contacts. Prices exclude VAT. One-time Excel purchase: €0.20/contact, minimum €20 excluding VAT; no subscription. Free trial included.

Profinder

B2B service from €3,540/year plus €500 for setup and training. Confirm VAT treatment and the final offer contents with Profinder.

Commitment

NordicContacts

Start today in self-service and cancel anytime — access continues to the end of the paid month. Or buy one list with no subscription at all.

Profinder

Priced per year with a separate setup and training fee. Confirm the contract term and cancellation conditions in the offer.

AI segmentation

NordicContacts

Describe your ideal customer in plain language. AI builds ready company, keyword and decision-maker filters you can refine before export.

Profinder

Check whether a plain-language description produces a ready decision-maker segment you can refine.

Exports and integrations

NordicContacts

Excel export; direct HubSpot and Pipedrive integrations with Pro. REST API and MCP retrieve data on the same included balance.

Profinder

HubSpot, Pipedrive, Salesforce and Microsoft Dynamics integrations and the B2B API are priced separately in the public price list.

Specialist filters

NordicContacts

Filter companies by online-store status, ecommerce platform and B2B or B2C target market.

Profinder

Confirm which specialist filters are available for your audience.

Outdated decision-maker data makes even a large registry expensive

The value of a sales list does not come from its total number of companies or contacts. What matters is whether the contact still works for the company, belongs to the relevant responsibility area and has a business address rather than a personal Gmail or Hotmail account.

NordicContacts limits customer-facing data to current business contacts. Responsibility areas normalize inconsistent titles, while company keywords help identify businesses by what they actually sell or do—not just by their registered primary industry.

Test the difference with one real sales segment

1

Describe what your target companies do

Combine operational keywords with industry, financial thresholds, company size and region. AI segmentation turns your description into ready-to-use filters.

2

Choose responsible contacts, not just titles

Select the relevant responsibility area and organizational level. Results contain contacts checked within three months and linked to their current company.

3

Preview a clean list before purchase

Review companies, decision-makers and work addresses. Consumer email domains have already been removed, so list preparation does not begin with cleanup.

Example: go beyond technology targeting

If you need industrial companies offering contract manufacturing, machining or packaging solutions for the food industry, an official industry code or installed web technology may not tell you enough. NordicContacts keywords describe practical business activity identified from company web content. Combine them with company size, region and finance decision-makers to create a campaign-relevant audience.

NordicContacts is purpose-built for efficient B2B prospecting

Switch to NordicContacts when

  • contact freshness matters more than the total database size;
  • you need business email domains without Gmail or Hotmail data;
  • you want to target companies by their actual operations;
  • you need Excel, REST API and MCP access from one service;
  • you want self-service access without a mandatory annual contract.

Deliberately focused

  • no consumer data or personal email services;
  • one search workflow covers Finland, Sweden and Estonia without separate country-specific services;
  • no heavyweight business-information system for features that building a sales list does not require.

NordicContacts is an independent service.

Frequently asked questions

How is NordicContacts contact data checked?

The quality rule: every contact offered to customers in search, Excel, REST API or MCP must have been observed in a source within the past three months. An old authority or registry record alone does not make a contact active. We publish the check results openly on the data quality page.

Does the data include Gmail, Hotmail, info@ or sales@ addresses?

No. NordicContacts excludes known consumer email services and shared company mailboxes from customer-facing contact data. Contact exports contain direct work addresses for named contacts covered by the current quality audit.

How does keyword targeting differ from technology targeting?

Technology targeting usually indicates which technical solutions a company uses. NordicContacts keywords describe what the company does, sells or provides. You can combine keywords so a company matches any, all or none of the selected activity categories.

Can I compare results with Profinder before switching?

Yes. Build the same target group in NordicContacts, preview companies and decision-makers, and compare contact freshness, business addresses and audience relevance before deciding.

How do I get the list into my CRM?

With Pro, you can export a completed contact list directly to HubSpot or Pipedrive after connecting your CRM account. You can also download the list as Excel and use your CRM's own import function. Starter or a one-time Excel purchase alone does not include direct CRM integration. MCP retrieves data but does not update your CRM or create Excel files.

Does a three-month check guarantee email delivery?

No. The check indicates data freshness, but no service can guarantee future delivery because contacts, companies and email systems change. Bounces and objections must be handled appropriately.

Does NordicContacts replace Profinder for B2B prospecting?

Yes — when you need current named decision-makers, business email domains, precise activity-based targeting and a direct route to Excel, CRM, REST API or an AI agent. NordicContacts is built for exactly that workflow, at a fraction of an annual-contract price. If specific Profinder datasets or integrations are essential to you, compare on your own target group first.

Compare data usability, not database size

Build your next campaign audience with the free trial. See how many contacts are current — and what €49 a month buys compared to €3,540 a year plus onboarding.