AI in sales
Using AI agents and MCP tools in B2B sales workflows.
AI in sales
Is it time to bring AI into your prospecting?
AI speeds up the most time-consuming parts of prospecting, from defining your target audience to preparing outreach. You can start with individual tasks and move towards automated workflows as you find an approach that works for you.
AI in sales
AI assistants for prospecting: how Claude or ChatGPT finds B2B contact details
An AI assistant can help you prospect in a single conversation, from checking your target audience size to finding contact details and drafting outreach messages. Here’s how to connect Claude or ChatGPT to reliable B2B data while keeping every step under your control.
AI in sales
What is MCP, and what does adopting it mean for your sales team?
MCP connects Claude, ChatGPT or another compatible AI assistant to data sources, giving your team access to up-to-date B2B data directly in the conversation. For sales leaders and business owners, it offers a way to bring data searches closer to the sales team's everyday work.
AI in sales
ABM and AI agents: how to track changes at target accounts every week
ABM, or account-based marketing, focuses sales and marketing on a limited set of named or precisely defined companies. An AI agent can compile a weekly review of changes at existing key accounts or prospective customers and prepare draft messages for a salesperson to approve.